The Video Production Process Explained

Whether you are a corporate client hiring a video team or a crew member you need to have an understanding of the production process. We use this process for all of our video projects in Salt Lake City, Utah and across the globe. It’s a standard process that makes producing video content run smoothly.

Development:

Refers to the initial phase of the  project. This is where the ideas begin, scripts are written, and the creative juices start flowing. We brainstorm and we research to find the story’s foundation and we lay the creative groundwork that will take us through the rest of the process.

Pre-production:

Is the planning and preparation phase that takes place before recording begins but after development. It is a range of tasks and plans that can include further scriptwriting, scheduling, hiring both crew and talent, location scouting, shot listing, set design, gear prep even music selection.

Production:

The phase when recording takes place in accordance with the plans laid out during pre-production. This stage includes executing the creative vision, capturing footage using cameras, audio, and lighting equipment, directing talent, coordinating/managing logistics, It's the phase where the planned concept is physically realized.

Post-Production:

The phase that begins when filming is complete. It includes the steps that take place after, including the video assembly, editing, color correction, the addition of graphics, audio sweetening. It’s taking the raw footage and creating a polished finished video. This phase also includes reviews where the producer and client get to review a cut of the video and give notes to be adjusted by the video editor. these reviews ensure a seamless flow and alignment with the intended narrative and message.

Delivery:

The final stage of the production process. This phase involves exporting and encoding the video into the required format and delivering the video files to the client and distribution platforms.Delivery also includes tasks like exports of a variety of video versions to meet specific specs, like resolution, aspect ratio, and file size. Additionally, it may also involve adding closed captions, subtitles or even metadata.